Marketing Analytics Lead

International Rescue Committee | On-site | Permanent

Date Posted

04/30/21

Job Role

Analytics, Data & Data Management

Organization Type

Issue Advocacy, Nonprofit

Location

On-site

New York (NY)

Salary Range

Not Listed

How to Apply

Marketing Analytics Lead

International Rescue Committee | On-site | Permanent

Position Summary

The Global Marketing Analytics Lead will be responsible to develop and implement the analytics setup and strategy for Mass Markets and Digital engagement; develop KPIs, reports and in depth analysis that enable Mass Markets teams to do better fundraising and engagement through data-driven recommendations and actionable insights; as well as lead and manage a team of 3 analytics resources.

KEY RESPONIBILITIES:

Oversight on data and reporting

• Oversee the development and creation of reporting and dashboards, in collaboration with IT,  across all markets that provides reliable insights and visualization into performance across critical metrics, inform new opportunities and strategies as needed

• Integrate external data sources (such as our delivery partners) with internal data to provide a complete view of our donors and their activity.

• Support Mass Market leads in the management and oversight of external agencies’ performance and external data suppliers where data and analysis of the IRC files are concerned

 

Analysis and modelling

• Mine data and analytics at the supporter level ( for all financial and non-financial supporters) to gain a better understanding of their behaviors, including impacts of current marketing strategies and recommend opportunities in improving supporter file size and donor’s engagement

• Support implement and analyze tests including A/B and multivariate tests to provide measurable insights on test data

• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) donor segmentation, supporter journey, lifecycle, retention, upsell, cross-sell, lifetime value, engagement and return on investment.

• Provide insights to marketing leadership on cost to acquire supporters, value of digital engagement, and cross-channel impact of media.

• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness.

 

Thought leadership

• Act as a strategic thought leader to the Mass Markets and Digital engagement teams

• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.

• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems

• Present findings to management to drive business and marketing decisions

• Support and deliver the frameworks and ways of working that create best support for high quality continual innovation in the digital analytics space

• Working closely with the FP&A Senior Analyst dedicated to Mass Markets, advice on the development of annual budget and on creating various scenarios of revenue projections and revenue modeling with demonstrated ROI and long term values

 

Coaching and development

• Lead and support a team of 3 analytics resources by sharing knowledge, ensuring best practices are used across all departments, providing coaching and professional development

• Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

Date Posted

04/30/21

Job Role

Analytics, Data & Data Management

Location

On-site

Salary

How to Apply

Position Summary

The Global Marketing Analytics Lead will be responsible to develop and implement the analytics setup and strategy for Mass Markets and Digital engagement; develop KPIs, reports and in depth analysis that enable Mass Markets teams to do better fundraising and engagement through data-driven recommendations and actionable insights; as well as lead and manage a team of 3 analytics resources.

KEY RESPONIBILITIES:

Oversight on data and reporting

• Oversee the development and creation of reporting and dashboards, in collaboration with IT,  across all markets that provides reliable insights and visualization into performance across critical metrics, inform new opportunities and strategies as needed

• Integrate external data sources (such as our delivery partners) with internal data to provide a complete view of our donors and their activity.

• Support Mass Market leads in the management and oversight of external agencies’ performance and external data suppliers where data and analysis of the IRC files are concerned

 

Analysis and modelling

• Mine data and analytics at the supporter level ( for all financial and non-financial supporters) to gain a better understanding of their behaviors, including impacts of current marketing strategies and recommend opportunities in improving supporter file size and donor’s engagement

• Support implement and analyze tests including A/B and multivariate tests to provide measurable insights on test data

• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) donor segmentation, supporter journey, lifecycle, retention, upsell, cross-sell, lifetime value, engagement and return on investment.

• Provide insights to marketing leadership on cost to acquire supporters, value of digital engagement, and cross-channel impact of media.

• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness.

 

Thought leadership

• Act as a strategic thought leader to the Mass Markets and Digital engagement teams

• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.

• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems

• Present findings to management to drive business and marketing decisions

• Support and deliver the frameworks and ways of working that create best support for high quality continual innovation in the digital analytics space

• Working closely with the FP&A Senior Analyst dedicated to Mass Markets, advice on the development of annual budget and on creating various scenarios of revenue projections and revenue modeling with demonstrated ROI and long term values

 

Coaching and development

• Lead and support a team of 3 analytics resources by sharing knowledge, ensuring best practices are used across all departments, providing coaching and professional development

• Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

Date Posted

04/30/21

Job Role

Analytics, Data & Data Management

Location

On-site

Salary

How to Apply

Marketing Analytics Lead

International Rescue Committee | On-site | Permanent

Position Summary

The Global Marketing Analytics Lead will be responsible to develop and implement the analytics setup and strategy for Mass Markets and Digital engagement; develop KPIs, reports and in depth analysis that enable Mass Markets teams to do better fundraising and engagement through data-driven recommendations and actionable insights; as well as lead and manage a team of 3 analytics resources.

KEY RESPONIBILITIES:

Oversight on data and reporting

• Oversee the development and creation of reporting and dashboards, in collaboration with IT,  across all markets that provides reliable insights and visualization into performance across critical metrics, inform new opportunities and strategies as needed

• Integrate external data sources (such as our delivery partners) with internal data to provide a complete view of our donors and their activity.

• Support Mass Market leads in the management and oversight of external agencies’ performance and external data suppliers where data and analysis of the IRC files are concerned

 

Analysis and modelling

• Mine data and analytics at the supporter level ( for all financial and non-financial supporters) to gain a better understanding of their behaviors, including impacts of current marketing strategies and recommend opportunities in improving supporter file size and donor’s engagement

• Support implement and analyze tests including A/B and multivariate tests to provide measurable insights on test data

• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) donor segmentation, supporter journey, lifecycle, retention, upsell, cross-sell, lifetime value, engagement and return on investment.

• Provide insights to marketing leadership on cost to acquire supporters, value of digital engagement, and cross-channel impact of media.

• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness.

 

Thought leadership

• Act as a strategic thought leader to the Mass Markets and Digital engagement teams

• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.

• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems

• Present findings to management to drive business and marketing decisions

• Support and deliver the frameworks and ways of working that create best support for high quality continual innovation in the digital analytics space

• Working closely with the FP&A Senior Analyst dedicated to Mass Markets, advice on the development of annual budget and on creating various scenarios of revenue projections and revenue modeling with demonstrated ROI and long term values

 

Coaching and development

• Lead and support a team of 3 analytics resources by sharing knowledge, ensuring best practices are used across all departments, providing coaching and professional development

• Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

Date Posted

04/30/21

Job Role

Analytics, Data & Data Management

Location

On-site

Salary

How to Apply

Marketing Analytics Lead

International Rescue Committee | On-site | Permanent

Position Summary

The Global Marketing Analytics Lead will be responsible to develop and implement the analytics setup and strategy for Mass Markets and Digital engagement; develop KPIs, reports and in depth analysis that enable Mass Markets teams to do better fundraising and engagement through data-driven recommendations and actionable insights; as well as lead and manage a team of 3 analytics resources.

KEY RESPONIBILITIES:

Oversight on data and reporting

• Oversee the development and creation of reporting and dashboards, in collaboration with IT,  across all markets that provides reliable insights and visualization into performance across critical metrics, inform new opportunities and strategies as needed

• Integrate external data sources (such as our delivery partners) with internal data to provide a complete view of our donors and their activity.

• Support Mass Market leads in the management and oversight of external agencies’ performance and external data suppliers where data and analysis of the IRC files are concerned

 

Analysis and modelling

• Mine data and analytics at the supporter level ( for all financial and non-financial supporters) to gain a better understanding of their behaviors, including impacts of current marketing strategies and recommend opportunities in improving supporter file size and donor’s engagement

• Support implement and analyze tests including A/B and multivariate tests to provide measurable insights on test data

• Develop quantitative analyses, ad hoc reports, and models to support marketing decision-making. Analysis areas might include (but not limited to) donor segmentation, supporter journey, lifecycle, retention, upsell, cross-sell, lifetime value, engagement and return on investment.

• Provide insights to marketing leadership on cost to acquire supporters, value of digital engagement, and cross-channel impact of media.

• Translate data insights into recommendations that will drive brand sentiment, user growth and engagement, and enhanced marketing effectiveness.

 

Thought leadership

• Act as a strategic thought leader to the Mass Markets and Digital engagement teams

• Produce presentations, charts, and executive summaries that clearly communicate findings to internal partners.

• Explain sophisticated modeling approaches in simple terms and develop compelling narratives that connect data analysis with business problems

• Present findings to management to drive business and marketing decisions

• Support and deliver the frameworks and ways of working that create best support for high quality continual innovation in the digital analytics space

• Working closely with the FP&A Senior Analyst dedicated to Mass Markets, advice on the development of annual budget and on creating various scenarios of revenue projections and revenue modeling with demonstrated ROI and long term values

 

Coaching and development

• Lead and support a team of 3 analytics resources by sharing knowledge, ensuring best practices are used across all departments, providing coaching and professional development

• Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct